Our Story
How it started
Our origin story started with the initiative of our wunderkind CEO, Seethala Karipineni, who was intent on making a difference in the lives of rural women. In 2018, while studying in the 11th grade at Rishi Valley School, Seethala and her peers learned the art of soap-making from their science teacher. They then put their newfound skill to practical use by teaching soap-making to a group of rural women. This snowballed into a social initiative, and more women saw it as a means of empowerment.
What started as a small initiative continued for over two years. These women, with the support of the students, turned their soap-making skills into a sustainable business.
Today, Saka Organics has become a household name with consistent sales and recognition.
The impact of Seethala’s initiative on women’s empowerment echoes in all of us at Saka. Saka Organics is now a thriving business that continues to empower rural women who wish to share the joy of natural, organic, and essential beauty products.
Our journey so far
Fast-forward to 2022, and Saka Organics burst onto the scene. Our dream team has grown remarkably, with a superstar in every role. We retail in more than 50 offline stores and have sold an impressive 31,000 personal care products to date…and counting. Moving our manufacturing into an FDA-approved facility in Kakinada has given us complete control over the quality and safety of our products.
But our vision extends far beyond just sales figures and market share. We aspire to be an accessible premium brand in the natural personal care segment. Our goal is for everyone to experience high-quality, all-natural products.
What sets us apart?
Natural personal care made affordable with minimalism.
The problem we solve
The hiccup
The market is cluttered with natural and synthetic products. 100% natural products come with high sustainable claims and are expensive for daily usage. Synthetic products come with tall claims and are packed with ingredients that are hard to decipher.
The remedy
Saka offers simple, natural, and sustainable everyday solutions that last. With just the right ingredients, you can make easy and affordable informed decisions. And, with an array of variants and forms to choose from, it is suitable for everyone and has a long-lasting effect on you and the environment.
Our purpose
Vision
To simplify beauty for all with the finest yet affordable personal care range that is minimalistic, natural, and sustainable.
Mission
Saka makes it an easy choice for men and women by providing simple, natural, and affordable solutions in the premium personal care segment. With minimalism at the core, we handcraft every product with care – from choosing fresh, essential ingredients to adopting low-waste production processes and using biodegradable packaging materials to create an effective sustainable impact.
The Saka Principles
Make personal care an easy affair
Our decision to use only essential ingredients simplifies your decision-making process. This goes against the high clutter of tall claims and a long ingredients list, which confuses you.
Provide the best quality products
We directly source the ingredients from farms and curate products in our Kakinada (AP) facility to uphold quality before distribution. Also, the fewer ingredients leave a lasting impact on your body.
Bound by integrity, transparency, and authenticity
All ingredients are thoughtfully chosen through ethical sourcing, transparency, and authenticity, considering their communal and environmental impact. Transparency in every step of the product journey ensures affordability and value for our customers.
Foster community connection
We embrace the heart of the community in our push for the artistry of handmade products. Every product exhibits local skills and nurtures community connection. Our products narrate a story of shared values and collaborative efforts.
Create a sustainable impact
Our allegiance to environmental friendliness means prioritising sustainability to minimise our ecological footprint. Our products elevate personal well-being and contribute to our planet’s health. This is our vision for a greener, more sustainable future.